Lust List: February

Much as I hate the over-commercialisation of 14th February and the pervasive view of lingerie as something that is inherently erotic, I still couldn't resist running this month's Lust List as a Valentine's special. To me, sexy underwear is whatever you feel confident in - that might be M&S black cotton full briefs and a... Continue Reading →

eLai AW14: Constellation

I was very excited to see the first images of eLai's new "Constellation" collection this week. When a brand starts out it can be tricky to find a signature style and get to know the target customer, but designer Eva Lai has just been going from strength to strength. Staying true to the eLai signature... Continue Reading →

Back in Time with eLai

As you may remember, back in February I introduced you to the debut collection of London lingerie brand eLai. If you enjoyed that, you will be as excited as I am to see a preview of their next collection, entitled 'Back in Time'. As before, eLai brings traditional elements into their modern designs and there... Continue Reading →

Debut AW13 collection from eLai

Every now and again, a lingerie designer takes my breath away. In a good way - a very good way! Bordelle did it with their stunning 'Angela' dress, Kiss Me Deadly did it with their beautiful 'Elle' robe (available in red next month!), and Dirty Pretty Things did it with their Show Pony collection of... Continue Reading →

Playful Promises Winner: Eva Lai

Back in December 2011, I reported on the launch of the Playful Promises design competition. They invited students, graduates and those with a flair for fashion to submit designs for their SS13 lingerie collection, called Paradise. I'm delighted to announce that Playful Promises have now revealed a limited edition collection of three lines designed by... Continue Reading →

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