When it comes to social media platforms, fashion brands are stealing the show, churning out interesting and relevant content, high quality imagery and interacting with customers. However, research undertaken by digital marketing company Yes Life Marketing recently discovered that only 23% of brands actually use Instagram as part of their social media strategy - so... Continue Reading →
I didn't expect to encounter trouble so soon in my a-to-z, but I really couldn't think of a type of accessory that begins with the letter D... so I've gone for a brand name instead. I hope you don't think it's cheating because there will be a few of these dotted throughout the alphabet! Hopefully... Continue Reading →
Recently, the US giant of lingerie retailing Victoria's Secret landed in the UK to a rather interesting reception. While my bosom-owning American friends have been singing their praises and expressing delight at having their favourite brand of bras finally available to buy in London, the launch of the Westfield and Bond Street stores was very... Continue Reading →
My office is close to Oxford Circus and so sometimes the lure is just too great. I know that, thanks to Philip Green, Topshop is now seen as a bit of a beacon of corporate evil, but in my teenage years that store was the reason we came to London. I spent many a happy... Continue Reading →
According to Jess Cartner-Morley in The Guardian earlier this week, older models are coming back into fashion. Not that they really left, you understand, but now they appear to be getting much more high-profile work than ever before. Once where we'd guffaw at the idea of a 17-year-old model advertising a brand like Louis Vuitton... Continue Reading →
Tanya Gold is a very angry woman. "Why I hate fashion" she screams in The Guardian, but it sounds to me like what she actually hates is high-heeled shoes and the people who make young models miserable. It's the fashion industry that is sometimes questionable (like a great many industries these days), but not fashion... Continue Reading →