Part 2 of a 6-part series on aspects of fashion theory, specifically cultural studies and object analysis. Written partly to reassure myself that I do understand the concepts and partly to help clarify things for others, this post is based on notes I took during a lecture at London College of Fashion by Dr Agnès... Continue Reading →
Recently, the US giant of lingerie retailing Victoria's Secret landed in the UK to a rather interesting reception. While my bosom-owning American friends have been singing their praises and expressing delight at having their favourite brand of bras finally available to buy in London, the launch of the Westfield and Bond Street stores was very... Continue Reading →
Models don't have to wear skirts that ride up, sleeves that are too long, or garments that aren't made to measure. Models don't have to worry about clothing being unflattering when they're sat down, or crumpled when they stand up again. But that's because, while they're working, models don't live in the real world. During... Continue Reading →
I have just seen the new John Lewis advert and was very impressed. It's beautifully shot, extremely moving, and a wonderful way to showcase the sorts of items that you can buy from John Lewis whilst not being in the least bit irritating. It makes the brand more memorable, conveys their commitment to quality and,... Continue Reading →