Pop-up shops are proving to be extremely popular at the moment. Many creative and enterprising fashion types are using the format to sell what would otherwise only be available to a limited number of consumers. It’s a great way for niche brands, upcoming designers, and collaborative online boutiques to raise awareness and increase sales without the risk of opening in a permanent location, so it’s no wonder that charities are getting in on the act too. The Environmental Justice Foundation has opened a pop-up shop near London’s Carnaby Street called ‘Just… For Fashion’ selling unique affordable designer and celebrity fashion, with all items either ethically made or recycled. As well as a selection of EJF’s fantastic ethical t-shirts, there is a ‘Celebrity Pre-Loved Wardrobe’ section, offering shoppers opportunity to buy designer clothing donated by celebrities. In the past this project has apparently seen customers bag dresses from Vivienne Westwood and Vera Wang, as well as Christian Louboutin shoes! The website says:
Grab the chance to buy EJF’s 100% organic t-shirts created by top fashion designers such as Vivienne Westwood, Katharine Hamnett, Giles Deacon, Kenzo, Christian Lacroix and many more. Also on offer is a range of ethical clothing and accessories from Matt & Nat, Komodo, L’Herbe Rouge, The North Circular and Maitri.
All proceeds go to EJF’s campaigns to protect the environment and defend some of the world’s poorest people. EJF works with international retailers to improve supply chain transparency and has engaged with over 60 of the world’s largest retailers, including ASDA, Wal-Mart, Tesco and Sainsbury’s, to exclude cotton from Uzbekistan in their supply chains. In Uzbekistan up to 200,000 children are still being forced by the government to hand pick cotton during the harvest season with little or no pay despite international pressures on the regime to ban child labour.
EJF are joining forces with Foundation Agency, who represent a range of ethical brands setting standards with their ethical and environmental approaches to production and business. The North Circular will be selling their handmade and bespoke knitwear, and Monkee Genes‘ organic jeans will be in store too. That’s in addition to EJF’s t-shirts that may already be familiar as they have been worn by plenty of celebrity supporters including Lily Cole, Naomi Campbell and Gillian Anderson. The pop-up shop is open until 6th December at 19 Fouberts Place, London (just off Carnaby Street). Opening times: Mon-Thurs 11am-6pm, Fri & Sat 11pm-7pm, Sun 12pm-6pm. If you can’t visit the pop-up shop, you can grab an EJF t-shirt online.
Images via the Environmental Justice Foundation.