SLiNK Boutique and Pop-Up

I discovered last week that Rarely Wears Lipstick‘s favourite plus size magazine, SLiNK, have launched their very own online shop. SLiNK Boutique is a highly curated, luxury fashion store for women UK size 16+. SLiNK boutique’s buyers hunt down on-trend looks and the most enviable styles created by designers from around the world, bringing them all together in a multi-brand online hub. Putting fashion first, the buying has focused on pieces that tick the boxes for quality, cut and styles. However, the site’s founders hope that it will also become the place for fashion conscious plus size women to go for all their trend news, style tips and fashion-related video content.

SLiNK Boutique is a collaboration between the well regarded plus size fashion publication SLiNK magazine and business woman Debra Jones. Together they have created a highly curated hub of mid to high-end designer plus size fashion, sourced from across Europe, the USA and Canada, with many brands being offered by a UK store for the first time. Stocking items from a size 16 plus, SLiNK boutique is where plus size meets fashion. Some of the labels on offer include: David Meister who regularly dresses Oprah, Queen Latifah and Octavia Spencer on the red carpet; and Melissa Masse, whose line is favoured among A-List starlets such as Charlize Theron and Cameron Diaz.

As SLiNK magazine editor Rivkie Baum pointed out in a recent interview, not every woman is comfortable buying clothing online without having the opportunity to try different sizes on first, so SLiNK Boutique have joined forces with premium denim brand Beauty in Curves to host a joint pop up shop in London’s Marylebone this week, from the 14th to 20th October. As well as offering the chance to try on and buy the clothing they sell via the site, there will also be style tips available everyday from the team, late night shopping, and a live window of “real women” on Tuesday 15th. I suspect this is code for “not models”, but I guess you’ll have to go along to find out! SLiNK Boutique and Beauty in Curves believe that size shouldn’t be a barrier to style or quality, I shall be visiting their pop-up shop to find out if they have managed to make the dream a reality.

SLiNK Boutique is a plus size fashion retailer that combines luxury lifestyle content with online shopping, trend updates and styling tips. Follow them on Twitter and Facebook. The pop-up shop is open until 20th October 2013 at 10a Blandford Street, London W1U 4AZ. Opening hours are 9am-6pm, with late-night shopping until 9pm on Thursday 17th October.