Back in Time with eLai

As you may remember, back in February I introduced you to the debut collection of London lingerie brand eLai. If you enjoyed that, you will be as excited as I am to see a preview of their next collection, entitled ‘Back in Time’. As before, eLai brings traditional elements into their modern designs and there is a focus on comfort as well as design. This eye popping candy coloured collection takes a more playful approach than the debut offering did, but you can still see the signature eLai cuts and beautiful use of straps as part of both structure and design.

“The collection takes you back in time to your youth – full of energy and life but without a care in the world. A combination of modern glamour with 50s optimism helped drive the foundation of the collection. Beauty, innocence and optimism are all things present in young minds. Innocence is inherently delicate, and so must be kept safe to fully blossom. eLai’s SS14 collection adds confidence to the wearer and affords them the luxury to remember their youth or, if they wish, to regress to that time of safety and fun.”

eLai creates luxury lingerie and swimwear that is designed to be seen. After all, what’s the point in selecting gorgeous statement pieces that reflect your personality if you can’t show them off once in a while? Even if you want to keep these glorious designs all to yourself, designer Eva Lai has once again chosen fabrics that feel as good as they look in order to empower the wearer and inspire confidence. Gorgeous luxury lingerie that is all about the wearer and not the viewer? That definitely sounds like my kind of thing! The collection includes a touch of broderie anglaise, some adorable peter pan collars, cute bloomer-style panties, lots of sheers, butter soft jersey fabrics and even a nice retro touch of plastic. I was particularly drawn to the gorgeous colours and detailing of the Pez set (see top image), the simplicity of the Pixie body (above) and the stunning sheer pyjamas (below).

I am utterly in love with this collection. It contains so many beautiful yet wearable pieces that it’s difficult to tell which would be at the top of my wish list. As the proud owner of an eLai body, I can confirm that they are as flattering on curves as they are on slender models, and extremely comfortable to wear. But, cute though Pixie is, who could possibly resist the charms of those sheer PJs? You can see more images from Back in Time on the eLai website. The collection will go on sale in January 2014 (pre-order by emailing but, in the meantime, keep an eye on the eLai Facebook page and Twitter account for information on sizing and prices.

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