This week I discovered that Rosie Huntington-Whiteley is using her, er, expertise as a lingerie model to design a range of underwear for Marks & Spencer. Can celebrities with no fashion design experience actually put together a decent collection of lingerie? You wouldn’t think it was that easy, but anyone who pays enough attention to how comfortable attractive underwear is constructed – and who listens to experts giving them advice on what is and isn’t possible – could come up with a pretty decent collection. With a willingness to learn, rather than simply putting a famous name to something designed by others, it is possible for a celebrity to build a well respected brand. I think Kelly Brook, Caprice and Elle Macpherson has already proved that it is indeed possible. I’m looking forward to seeing what Huntington-Whiteley and M&S come up with.
Image via Marks & Spencer.