I first encountered the clothing label Fever during one of my many rummaging sessions in clothing exchange Bang Bang. I was spending a cold January Saturday afternoon shopping with my sister and had convinced her to stop off at my favourite second-hand haunt in Soho before she headed for the train home. We tried on a few things that day, and the best of the three items I went home with was definitely an extremely wearable teal coloured 1950s style full-skirted dress with a mysterious label inside that said Fever London. I’d not heard of the brand but instantly fell in love with the dress. I like to wear it with red belt, shoes and jewellery for maximum effect, but have also accessorised with a black belt and my Tatty Devine gin necklace. To top it off, the frock is machine washable and needs no ironing! This was definitely a label I needed to know more about.
I found their website and pondered a second purchase but, since buying online can often be a disappointing exercise for a petite pear-shaped girl like me, I always held back. However, whilst wandering around the market at this weekend’s disappointing Vintage Festival, I spotted someone with a Fever catalogue and so set about finding the tent they were selling from so that I could search through their pretty vintage-inspired frocks for something to add to my wardrobe. I discovered from a sales assistant that, not only do Fever take inspirations for their designs from vintage clothing, but they also had some of those original pieces for sale on the day! We were shown a 70s dress with the pattern that inspired the Rainforest maxi, and a gorgeous brown vintage coat that was the basis for a piece from their AW11 collection.
After rooting through the rails of gorgeous garments, I found the beautiful Dara dress in blue to try on while Amanda picked up the same one in lilac, just for the hell of it. The fit of the firm-yet-stretchy fabric is so amazing that there was no way we could not buy them! Seriously, these dresses put the (much more expensive) Stop Staring frocks to shame. Because the dresses are just so good, I felt I really ought visit their shop (see photos above) and explore the brand a little further. After all, it can’t hurt to have another vintage-inspired store that I know I can rely on, to go alongside the delightful Joy. Following my brief visit, I emerged with the Dita skirt in red which was, rather pleasingly, in the sale. On the web it looks to be a fairly straight skirt that doesn’t sit on the natural waist and isn’t for girls with curves, but the stretchy reality was that it fitted me perfectly. I don’t expect you to take my word for it either. Photos coming soon!
Main image via My Noho. Other images by lipsticklori.